Lars ReuterCheck out our newest employee spotlight for Lars Reuter:

CEO at OMT-Veyhl

What do you love about your job?

Ultimately I love that I can impact people. I get to guide, coach, train, and help people become better. Even after people leave or even if they don’t like what we are dealing with in the moment, people can later realize that they have grown and they have new skills and capabilities. I want to be able to help people’s personal development in their own lives.

What does it mean to you to be able to help a customer meet their needs? 

This is the ultimate goal. We don’t do what we do for ourselves; we do it for our customers. We want our customers to be as happy as possible.

What are your hobbies outside of work?

I love spending time with my family. We don’t have to be out doing things, but just sharing quality time and helping my children navigate their lives. I also enjoy dogs, watches, and reading personal development books.

What are your top bucket list items?

I think a lot about these things. I would absolutely love to take an RV with my dogs and wife and drive across the country, Canada, and Alaska. However, it isn’t like I need to ‘go here’ and ‘do that’. I’m always wondering what makes true deep happiness, and if I ever figure that out then I would share the answer with everyone.

What is your favorite food?


What job did you want to have growing up?

I don’t remember when I was really young, but in high school I wanted to be an engineer.

How would you describe yourself in 3 words?

Smart, fast, likeable

What is something unique about you?

I was in the German Army for 11 years. We had to do a survival training for it and it was the hardest 6 weeks of my life. We didn’t sleep or eat much and we ran a ton. There was one Monday morning – Friday evening that I had nothing to eat (only water) and wasn’t able to sleep because of the weather conditions. I learned that it is in fact possible to fall asleep while you walk… because I did it.

Another unique thing about me is that I don’t live in my past, meaning that when I moved from Germany to the United States, I didn’t bring a single past thing. Just a couple suitcases with clothes, but everything else I sold or threw away.

If you could own any car, what would it be?


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